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Our absolute FAVOURITE purple shampoo on the market. This anti-brass purple shampoo, enriched with cool violet pigment, an exclusive Japanese technology, neutralizes brassiness and unwanted yellow tones. Infused with Japanese white peony to condition hair while adding a natural glow. Forget needing to alternate between shampoo, this hydrates, smooths your hair and makes it feel soft and extremely shiny! It does not make your hair dry whereas most purple shampoos do and that is why hairdressers say to alternate between purple and another type of shampoo (Kevin is safe too!) A MUST HAVE for all blondes!
japanese white peony
The purest snowy beauty from Niigata in Japan. renowned as a symbol of purity in Japan, 15 years having been spent on the selective and sustainable breeding process enabling white peonies to bloom continuously, carefully treated by passionate farmers. harvested by hand within only may to june & only half of flowers are used.
japanese cool pigment technology
Boosts neutralization performance, the formula combines violet dyes with a technology of cool pigment crafted in collaboration with a Japanese leading ink manufactures in exclusivity for shu uemura brands.
A vibrant woody/floral fragrance made of noble ingredients exclusively used by fragrance creator: opening with sparkling ginger & fresh tea top notes infused in a heart of precious osmanthus jungle essence and jasmine. white musk at the dry down confer sensuality and femininity.
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